Alchemy Ferns
A full website makeover for a specialist fern nursery, focused on product browsing, calm visuals and a more professional ecommerce experience.
Overview
Alchemy Ferns needed a complete website makeover and upgrade for a specialist fern nursery. The site needed to feel calm, credible and easy to browse, while still supporting product discovery and ecommerce activity.
The project focused on improving the way customers understood the business, explored products and moved through the website.
The problem
The existing website needed a stronger visual direction, clearer content structure and a more professional ecommerce experience.
For a specialist nursery, trust and clarity are important. Visitors need to understand the type of products available, the expertise behind the business and how to make an enquiry or purchase with confidence.
What we built
We delivered a full website refresh with a stronger ecommerce structure and a more polished visual experience.
The build included:
- Website redesign and layout improvements
- Product and category structure
- Bespoke page sections
- Clearer navigation
- Improved content hierarchy
- Contact and enquiry routes
- Local SEO foundations
- Ongoing technical support
Technical approach
The site was structured around product browsing and business credibility. The design avoided unnecessary clutter and focused on calm visuals, clear content and practical ecommerce paths.
Bespoke elements were added where needed so the website could better reflect the character of the business rather than feeling like a generic template.
Outcome
Alchemy Ferns now has a more professional and useful ecommerce presence. The website better reflects the quality of the business, improves the browsing experience and gives customers clearer ways to understand the products and make contact.
Client comment
“Having engaged Towse Digital Development to complete a full website makeover and upgrade, we found them to be honest and accurate in their appraisal. They completed a thorough and professional job, adding a number of bespoke elements where required. We found them knowledgeable, approachable and efficient throughout, and would happily recommend their services.”
Key points
- Full website makeover
- Ecommerce structure and product browsing
- Bespoke content sections
- Clearer enquiry paths
- Improved professional presentation